SEO
Search Engine Optimization gets more traffic to your website.
SEO (Search Engine Optimization) as a vital part of any business’s efforts to be found by potential customers. It is crucial for scaling a business and creating lasting results online. SEO helps get your brand in front of the right people and converts their interest into whatever ultimate results you’re looking for (i.e leads, subscriptions, sales, loyalty). So don’t underestimate the power of SEO; it is a very important and effective digital tool, especially when done right.
For SEO to help your business, we believe that you have to understand it. That’s why at Efomi we include you in every step of the process through monthly calls, monthly and weekly reports, and 24/7 access to your custom dashboard.
We break down our plans based on the needs of your business and your current budget so it stands to reason that research and development is at the forefront of all campaigns for our local and national clients. Once we’ve identified a good starting point and agreed a plan of action, we’ll keep you in tune with exactly what to expect in the coming months. We are highly collaborative in our efforts and involve you every step of the way.
Local SEO
Local search engine optimization services are tailored for local businesses looking to increase their positions and overall visibility in major search engines, like Google, Yahoo, and Bing allowing them to reach more customers. Local SEO is organic and works for you 24/7, 365, helping your website become a full time employee, not just an online brochure. Through various practices like local directory submissions, expert Google My Business management, webpage optimization for local keywords and more, we help you get in front of potential customers in your local area, fast.
National SEO
National search engine optimization is designed to get your website found everywhere by everyone. Our team of experts diagnoses your current site and builds up the technical assets to make sure Google, Yahoo and Bing are reading your website appropriately and efficiently. From there, we work with you directly to identify key targets for your business and build fantastic content around those targets to get you found online. Our content is organically written, technically sound and always white hat. This gets you results that don’t just stick around for a little while but keeps your results on the top pages of the search engines month over month.
We make two simple promises for all SEO campaigns. If you don’t see an upwards trend in the majority of your keywords and more organic traffic to your site in the first four months, fire us. To this day, no client has had to do so. Why? Our team of experts get results.
Our client’s successes come from our ability to create and leverage quality and unique content. We work diligently to enhance your content and put in place the necessary on-site and off-site work to send your search rankings skywards. We are constantly updating the way we work and altering what we do to match the regularly changing demands of the major search engines.
FREE WEBSITE ASSESSMENT
Let’s talk and see where your website stands.
See what Google thinks, compare against your competitors and identify opportunities.
See what Google thinks, compare against your competitors and identify opportunities.
WHY SEO IS IMPORTANT FOR YOUR BRAND
74% of small businesses should have had an SEO plan by 2020 because it is the quickest growing, most effective and most affordable way to increase visibility of your company website, increase form leads, phone leads and sales. In short, it’s the most important online marketing strategy for your business.
EFOMI’S APPRAOCH TO SEO CAMPAIGNS
There are a lot of moving parts to any SEO campaign. As a digital marketing company specialising in SEO, here are the basics of our successful SEO campaigns:
- An in-depth website audit
- Industry research
- Competitor evaluation
- Website health check
- Keyword research and development and redevelopment
- Custom strategy
- Keyword mapping
- Content management strategy
- Directory and profile creation
- Off-page content syndication
- Comprehensive analysis through Google Analytics & SEMrush
- Utilising data to refine the custom strategy
Good SEO is not a one-size-fits-all service and it certainly isn’t something that the inexperienced person can be successful at. Efomi has satisfied customers because we get results, are completely transparent in what we do and because we involve and educate our clients every step of the way.
DATA ANALYSIS & DEEP-DIVE ANALYTICS
When it comes to your business, you don’t just make decisions on a whim. Nor do we. Our experience combined with real-time data of your website’s performance allows us to make suggestions that go beyond the scope of just search engine optimization.
Data fuels all our decisions and recommendations and because there isn’t just one way to do things, our team of experts makes full use of its cross-platform experience. Often clients will use the data provided by our project managers to enhance their SEO plan or add-on digital advertising, social media advertising, graphic design or even a brand new website.
DATA ANALYSIS & DEEP-DIVE ANALYTICS
When it comes to your business, you don’t just make decisions on a whim. Nor do we. Our experience combined with real-time data of your website’s performance allows us to make suggestions that go beyond the scope of just search engine optimization.
Data fuels all our decisions and recommendations and because there isn’t just one way to do things, our team of experts makes full use of its cross-platform experience. Often clients will use the data provided by our project managers to enhance their SEO plan or add-on digital advertising, social media advertising, graphic design or even a brand new website.
We live in Google Analytics (we’re all certified by the way), SEMrush and Moz and we like to say that these tools are the judge and jury of what we do. As an impartial third party, they always tell you how well we’re doing for you and if we don’t get the results we promise, fire us. It’s that easy.
WHY SEO IS AN ONGOING ACTIVITY
SEO is a perpetual task because Google changes their algorithm thousands of times a year and if you’re not in the know on a daily basis, it takes very little time to start falling behind. The strategies of yesteryear don’t work today and the strategies today won’t work in a year or even a few months.
SEO is considered the fastest growing marketing strategy and reporting higher returns than any other marketing strategy for small businesses. If you’re not utilising SEO, rest assured your competition is and that’s as good as money walking out the door.
The beauty of having a long-running SEO campaign with a company who constantly adapts to the changing landscape, is that it keeps business coming through your door all for an extremely low cost.
Many clients ask, how long does it take for SEO to work? The answer is, it varies for every industry but most often it takes a few months to really start seeing substantial growth. The true question is not how quickly does it work but how will you be able to maintain and build off those positive results once you’ve got there? That’s why SEO never ends and we’re your strategic partner to maximise that growth.
EFOMI, YOUR STRATEGIC SEO PARTNER
If you’re going to buy SEO services you need to understand, on a daily basis, what your investment is returning.
A lot of small businesses may look at a digital marketing company specialising in SEO as a needless expense but instead of hiring a marketing employee, who might not understand SEO entirely, you can hire an agency like ours for a fraction of the cost.
Our only job is to help your website perform. If we don’t hit your goals, fire us. If you do the maths, our average SEO campaign would have you pay an entire team worth of experts for less than single marketing employee, who would cost more in base salary and require medical, dental, holiday and sick days. With Efomi, you get four or more people working on your campaign simultaneously whose only mission is to improve your business.
If you’re planning on working on your website, it’s actually more cost-effective to go with a digital marketing agency than it is an employee. We’re that agency. Let’s talk!
Or if you’re interested in our 100% free and 100% educational website assessment, click here. Trust us, this is no sales pitch. We’ve delivered thousands of assessments, all for the benefit of educating business owners and marketing managers about their websites.
OUR SEO TOOLS
