Guest lecturing at Glasgow Caledonian University (Scotland) about the combined power of branding andUser-Generated Content. What others say about your brand actually has more effect on consumer purchase decisions than what you have to say about it. Great feedback and quite a buzz on the subject shared – related to my upcoming book.

Glasgow Caledonian University is a distinctive, inclusive and forward-looking university that is committed to its social mission to promote the common good.

The university has become an international centre of excellence in higher education, promoting employability and global citizenship in our graduates.