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This new book unpacks today’s most powerful marketing elements – and how they can dramatically improve the effectiveness of your marketing.

‘Growth Marketing’ provides readers with the ultimate competitive advantage, revealing how today’s consumers want to be approached; principles that all consumers respond to; the real reasons why customers make purchases; why they engage with your brand; what makes them loyal to you; and why all these things make them willing to pay a premium price.

The book shows readers how marketing philosophy has changed over the years and how branding and user-generated content now work together for effective Growth Marketing.

Whether you are the owner of a small business, marketing director of a multibillion dollar company, a politician running for office, or a celebrity on the rise, Growth Marketing will forever transform the way you market yourself. You’ll think more deeply about how you start new projects; the way you talk about your brand; the strategies you use; and the unique set of values you bring to your customers.

Listed as one of the best book on UGC 

Growth Marketing | Efomi
Nilay Balkan PhD - EFOMI
Nilay Balkan, PhD
University of Glasgow, U.K.
Lecturer In Marketing
We had a wonderful guest lecturer, Consol Efomi, at my Strategic Brand Management MSc class yesterday. Consol discussed his upcoming book and the issues faced by brands in the modern-day environment. Very insightful, very current, very engaging! Thank you for taking the time to share your knowledge with my students