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Viral Marketing

Glossary Item Viral Marketing

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DEFINITION:
Categories: Marketing

Viral Marketing

Viral Marketing is any from of marketing and/or communication that spreads like a virus and is passed on from customer to customer, and market to market.

The use of internet (particularly social networking sites) increases the speed and geographic coverage of these communications. (Kotler, 2016).

REFERENCES:

  • Kotler, P., Keller, M., Goodman, T. and Hansen, T. (2016) Marketing Management. 3rd edition. pp.899

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NB: The rapid changes that comes from digital technologies, marketing and business mean definitions are forever changing. Please feel free to join the conversation.

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