Unboxing

Unboxing falls under the User-Generated Content (UGC) phenomenon.

It is all about customers removing a newly purchased product from its packaging and demonstrating  what it looks like when it arrives on their doorstep, how it is packaged inside and out, whether there’s a free gift inside and examining its features etc.

Unboxing is typically filmed and shared on social media sites, often delivering excitement about a product. Unboxing can also comes in the form of photos shared on a social media (Efomi, 2018).