SEO (Search Engine Optimization)
Search Engine Optimization is a simple phrase to describe complex actions to get your website visible online. In other words, it’s the fine-tuning of your website to make it as search-engine-friendly as possible and get it in front of the right people – converting their interest into whatever ultimate results you’re looking for (i.e leads, subscriptions, sales and more).
So it’ power can’t underestimated, as it’s a vital part of any business’s efforts to be found by potential customers, scale their business and create lasting results online, especially when done right.
SEO has similar goals as Digital Advertising (or Online Advertising). However, contrary to Digital Advertising, with SEO things happen organically.
Still unsure about the need of SEO? Here are some facts:
There are a lot of moving parts to any SEO campaign. As digital marketing company who specialises in SEO, here are the basics we cover to every one of our successful SEO campaigns:
- An in-depth website audit
- Industry research
- Competitor evaluation
- Website health check
- Keyword research and development and redevelopment
- Custom strategy
- Keyword mapping
- Content management strategy
- Directory and profile creation
- Off-page content syndication
- Thorough analysis through Google Analytics & SEMrush
- Utilising data to refine the custom strategy
Good SEO is not a one-size-fits-all service and it certainly isn’t something that the inexperienced person can be successful at. At Efomi, we have many of satisfied customers because we get results, we are completely transparent in what we do and we educate our clients every step of the way.
SEO is no set it and forget it thing. Google changes their algorithm thousands of times a year and if you’re not in the know on a daily basis, it takes very little time to start falling behind. The strategies of yesteryear don’t work today and the strategies today won’t work in a year or even a few months.
SEO is considered the fastest growing marketing strategy and reporting higher returns than any other marketing strategy for small businesses. If you’re not utilising SEO, rest assured your competition is and that’s as good as money walking out the door.
The beauty of having a long running SEO campaign with a company who constantly adapts to the changing landscape, keeps business coming into your door all for an extremely low cost.
Many clients ask how long does it take for SEO to work. The answer is it varies for every industry but most often it takes a few months to really start seeing substantial growth.
The true question is not how quickly does it work but how will you be able to maintain and build off those positive results once you’ve gotten there. That’s why SEO never ends.