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Omnichannel Commerce (or Omni-channel retail) is a multichannel approach to sales that focus on providing seamless customer experience whether the client is shopping online from a smartphone, a laptop or in offline store.
Omnichannel Commerce customers like using retailer touchpoints
According to Harvard Business Review, 73 percent of all customers use multiple channels during their purchase journey. Only when the customer has gathered as much information as possible from a variety of sources to support their purchase decision, will they decide to buy from a retailer.
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