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Google Network

Glossary Item Google Network

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DEFINITION:
Categories: Advertising

Google Network

The Google Network is made up of two networks: Search and Display. They’re the places where your Google Ads ads can appear, including: Google sites, partner sites, and other placements like mobile phone apps.

The Google Network is divided into two areas: the Search Network and the Display Network — each distinguished by the types of sites on which your customers can see your ads.

Search Network

The Search Network, allow your ads to appear on:

  • Google Search, Google Shopping, Google Maps, and Google Play.
  • Search sites that partner with Google

Display Network

The Display Network, allow your ads to appear on:

  • Google sites like YouTube, Blogger, and Gmail.
  • Partnering websites across the internet.

(Google Ads, nd.)

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NB: The rapid changes that comes from digital technologies, marketing and business mean definitions are forever changing. Please feel free to join the conversation.
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