Google Ads

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DEFINITION:

Google Ads

Google Ads is an online advertising tool that helps businesses connect with their customers. You create your online ad, tell Google Ads who you want to reach, and Google Ads brings your ads to them. That’s basically it.

Google Ads has a sophisticated targeting system that helps you show your ads to the right people, in the right place, at the right time. Use keywords, location, demographics, and more to target your campaigns.

Google Ads gives you complete control over your budget. You choose how much you spend per month, per day, and per ad. There’s no minimum.

 

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Google Ads shows you how many people see your ads, what percentage of them click to visit your website, and even how many click to call you. With these tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.

If you want to change your strategy, you can tweak your ads, try new keywords, or pause your campaign and re-start it whenever you’d like.

Customers may see your ads with their search results, on Google or partner websites, or in mobile apps — it all depends on how you setup your Google Ads campaign (Google Ads, nd.)

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NB: The rapid changes that comes from digital technologies, marketing and business mean definitions are forever changing. Please feel free to join the conversation.« Back to Glossary Index

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