Advertising

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Categories: Marketing
DEFINITION:

Advertising

Advertising is any paid from of non-personal presentation and promotion of ideas, good or services by an identified sponsor (Kotler, 2016).

REFERENCES:

  • Kotler, P., Keller, M., Goodman, T. and Hansen, T. (2016) Marketing Management. 3rd edition. pp.882

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Consol Efomi, Digital Strategist | efomi

CONSOL EFOMI
Digital Marketing Strategist (BSc, MSc)
Author of ‘Growth Marketing

SOME OF WHAT MY TEAM CAN DO FOR YOU
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NB: The rapid changes that comes from digital technologies, marketing and business mean definitions are forever changing. Please feel free to join the conversation.« Back to Glossary Index

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