Advertising

Embed DEFINITION:

Advertising

Advertising is any paid from of non-personal presentation and promotion of ideas, good or services by an identified sponsor (Kotler, 2016).

REFERENCES:

• Kotler, P., Keller, M., Goodman, T. and Hansen, T. (2016) Marketing Management. 3rd edition. pp.882

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NB: The rapid changes that comes from digital technologies, marketing and business mean definitions are forever changing. Please feel free to join the conversation.