The rapid changes that comes from digital technologies, marketing and business means definitions are forever changing. It includes a huge number of concepts, words, services and businesses of great significance that have emerged but have complete different meanings and understanding to different people. These differentiations of meanings and understanding not only occur among ordinary people but equally among digital marketers and business owners.

Here are definitions of key concepts, words, services and businesses. It’s the way  I understands them following substantive findings.